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Business Marketing Strategies and Insights
1
Evidence-based marketing insights for professionals.
Explains how brands effectively grow and thrive.
Unveils true impacts of advertising techniques.
Analyzes effects of price promotions on sales.
Explores real influence of loyalty programs.
Decades of research presented in an accessible style.
Tried and tested laws applicable across various contexts.
Average Rating out of 5:
Price Range: $32.55
2
Step-by-step guide for leading creative teams.
Learn to build a supportive creative culture.
Master effective one-to-one communication techniques.
Discover how to give constructive feedback.
Strategies for hiring the right creative talent.
Establish and communicate your creative vision.
Essential skills for new and aspiring leaders.
Price Range: $28.49
3
Unlock sales potential with proactive phone calls.
Expert strategies from bestselling author Alex Goldfayn.
Comprehensive roadmap to effective phone selling.
Overcome fear of cold calling techniques.
Utilize text messaging to enhance phone sales.
Leverage social media for better telephone outreach.
Perfect for both new and experienced salespeople.
Average Rating out of 5:
Price Range: $15.40
4
Engaging, student-tested learning solution.
Accessible content for diverse learning lifestyles.
Innovative approach to Marketing Research.
Includes 6 months of printed access.
Supports existing CourseMate users until August 2020.
Developed by Cengage for effective learning.
Faculty-approved material for successful courses.
Average Rating out of 5:
Price Range: $58.00
5
Emphasizes marketing's value in modern strategies.
Explores impacts of COVID-19 on marketing practices.
Features companies like IKEA and TikTok.
Integrates ethical and societal dilemmas in marketing.
Includes 73 new boxed inserts for enhanced learning.
Offers new marketing analytics toolkit exercises.
Subscribe for current marketing issues and discussions.
Average Rating out of 5:
Price Range: $61.34
6
Dynamic marketing approach based on four key principles.
Integrates analytics with fundamental marketing strategies.
Supports decision-making in big data-driven environments.
Updated edition with expanded digital marketing coverage.
Includes hands-on data analytics practice exercises.
Features examples from 250+ companies globally.
Designed for students and marketing executives alike.
Average Rating out of 5:
Price Range: $65.44
7
Master effective social media marketing strategies.
Develop a strong personal brand for career growth.
Learn consumer behavior and virtual community engagement.
Enhance skills in visual storytelling techniques.
Create a comprehensive social media marketing plan.
Incorporate branding within integrated marketing communication.
Explore content marketing and paid advertising strategies.
Average Rating out of 5:
Price Range: $77.13
8
Comprehensive guide to social media marketing strategies.
Updated fifth edition with latest trends and research.
Essential concepts for academic and professional success.
Award-winning textbook used in universities worldwide.
Practical applications for real-world marketing challenges.
Ideal resource for students and industry professionals.
Engaging content with illustrative case studies included.
Average Rating out of 5:
Price Range: $54.52
9
Engaging marketing principles for students.
Real-world examples from top companies.
Accessible learning through MindTap platform.
Concise and clear content structure.
Interactive features enhancing student comprehension.
Regular updates with current marketing trends.
Supports diverse learning styles and preferences.
Average Rating out of 5:
Price Range: $42.49
10
Comprehensive overview of modern marketing management.
Engaging style makes learning enjoyable.
Focus on practical marketing decision-making.
Updated chapters reflect current industry trends.
Interactive MindTap resources enhance learning experience.
Leading case studies reinforce marketing concepts.
Emphasizes global marketing and ethics in practice.
Average Rating out of 5:
Price Range: $75.23
11
Essential guide for creating compelling online content.
Expert insights from marketing veteran Ann Handley.
Learn to write with clarity and empathy.
Practical strategies for all content types.
Improves writing skills for business communication.
Insights on storytelling and audience engagement.
Tools and tips for effective content creation.
Average Rating out of 5:
Price Range: $17.59
12
Comprehensive guide for digital transformation strategies.
Insights from top executives in leading companies.
Real-world case studies on successful implementations.
Research-backed theories for effective transformation.
Tools to overcome internal resistance and build capabilities.
Aligning organizations for maximum customer value.
Essential for practitioners and academic learners alike.
Average Rating out of 5:
Price Range: $49.59
13
Comprehensive coverage of modern marketing principles.
Engaging content by Pride and Ferrell.
Focus on digital marketing and social networking.
Practical applications for real-world marketing challenges.
Includes assessments and quizzes for concept mastery.
Access to interactive marketing tools and assignments.
Enhanced understanding of consumer behavior and channels.
Average Rating out of 5:
Price Range: $100.09
14
Explores the paradox of consumer satisfaction.
Integrates psychology with economic consumer behavior.
Analyzes failures of modern consumerist lifestyle.
Discusses vital need for stimulation and novelty.
Addresses social and economic changes since 1976.
Includes insights on leisure, boredom, and violence.
Timely examination of post-war prosperity issues.
Average Rating out of 5:
Price Range: $45.99
15
Engaging, interactive writing style boosts student involvement.
Comprehensive instructor resources enhance teaching effectiveness.
Data-driven decision-making emphasized throughout the content.
Innovative tools match contemporary learning styles.
Hyperlinked assignments for easy activity correlation.
Regular updates via author blog and video library.
Includes media-enhanced PowerPoint slides for presentations.
Average Rating out of 5:
Price Range: $64.16
16
Comprehensive guide on brand management strategies.
Focuses on building and measuring brand equity.
Insights from academics and industry experts included.
Case studies highlighting global branding examples.
New emphasis on digital branding techniques.
Collaborative work by award-winning scholars.
Instructor resources for enhanced teaching support.
Average Rating out of 5:
Price Range: $65.00
17
Comprehensive guide to user experience analytics.
Bridges critical skill gaps for business professionals.
Enables quick, data-driven decision-making.
Transforms customer experience from black box to clarity.
Includes 50 case studies for practical insights.
Offers 30 cheat sheets for everyday reference.
Features mindmaps tailored for various professional roles.
Average Rating out of 5:
Price Range: $34.39
18
Comprehensive text for Principles of Marketing courses.
Focus on creating customer value and engagement.
Develop meaningful connections in a digital marketplace.
Master the challenge of vibrant consumer communities.
Revised to reflect contemporary marketing trends.
Includes real-world stories of digital technology use.
MyLab Marketing enhances understanding and engagement.
Average Rating out of 5:
Price Range: $44.68
19
Comprehensive examination of contraceptive social marketing.
Documents over $1 billion in international assistance.
Challenges traditional beliefs about family planning accessibility.
Includes valuable unpublished material and anecdotes.
Useful handbook for charities and government programs.
Prepares students for global public health careers.
Advances battle against unwanted pregnancy and AIDS.
Average Rating out of 5:
Price Range: $95.00
20
Explores retail industry transformations and evolutions.
Focuses on strategic and financial decision-making.
Examines diverse retailers: large, small, domestic, international.
Highlights data-driven decision-making and analytics usage.
Covers digital retailing, including AI and influencer marketing.
Discusses COVID-19 impact on retail strategies and behavior.
Features interactive learning through McGraw Hill - Connect.
Average Rating out of 5:
Price Range: $55.00
21
Comprehensive content review for CRA exam topics.
Over 255 practice questions for extensive preparation.
Detailed answer explanations to enhance understanding.
Proven test-taking strategies for maximum performance.
Full-length simulated exams for realistic practice.
Transform your career with a CRA certification.
Invest in your future; order your copy today!
Price Range: $34.99
22
Comprehensive marketing principles for tourism and hospitality.
Focus on global and digital industry trends.
Updated with latest industry developments and practices.
Examines Covid-19's impact on consumer behavior.
Highlights digitalization and new technologies' roles.
Features insights from marketing professionals and case studies.
Essential reading for university-level marketing courses.
Price Range: $79.00
23
Comprehensive guide for global marketing strategies.
Focus on local adaptation for sustainability and profit.
Insights on assessing global expansion opportunities.
Case studies illustrate successful marketing plans.
Addresses balance between standardization and localization.
Explores bottom-of-the-pyramid market strategies.
Authored by experts in international marketing.
Average Rating out of 5:
Price Range: $55.09
24
Comprehensive marketing fundamentals and new influencers.
Focus on digital, social, and mobile marketing trends.
Engaging, highly visual format for modern learners.
Includes McGraw Hill Connect® and SmartBook® 2.0.
Adaptive tools enhance student learning outcomes.
Robust instructor resources available for effective teaching.
Regularly updated author blog for current insights.
Average Rating out of 5:
Price Range: $148.66
25
Comprehensive overview of credit risk management.
Revised Second Edition with updated content.
Holistic roadmap for students and professionals.
Four sections covering key CRM areas.
New chapters on consumer and sovereign risk.
Includes case studies and quizzes for educators.
Essential guide for financial analysts and regulators.
Average Rating out of 5:
Price Range: $51.30
26
Prepare for a successful social media marketing career.
Emphasizes personal branding for career development.
Learn to create and maintain a strong brand.
Utilize effective social media strategies for branding.
Summarizes best practices for social media marketing.
Adapts to the rapid changes in social media.
Integrates graphical concepts for strategic planning.
Average Rating out of 5:
Price Range: $24.15
27
Blueprint for thriving in customer-driven markets.
Build trust through transparency and advice.
Enhance customer relationships for profitable outcomes.
Transform marketing practices for modern challenges.
Empower customers to become brand advocates.
Develop strategies for sustainable business growth.
Gain competitive edge in evolving landscapes.
Average Rating out of 5:
Price Range: $7.87
28
Learn actionable marketing information from marketplace data.
Integrates behavioral data and customer insights effectively.
Build confidence through interactive research processes.
Easy-to-read writing style enhances understanding.
Experience real-world applications through experiential learning activities.
Gain perspectives from researchers and marketing managers.
Ideal for mastering market research skills.
Price Range: $130.49
29
Concise alternative to traditional consumer behavior textbooks.
Focuses on thoughts, feelings, and behaviors of consumers.
Comprehensive coverage of modern consumer issues.
Technology integrated throughout all chapters.
Addresses consumer vulnerability across diverse groups.
Explores consumer roles in pet ownership and marketing.
Includes engaging online resources for students and instructors.
Average Rating out of 5:
Price Range: $45.86
