Influence: The Psychology of Persuasion (Expanded Edition)
- Renowned bestselling resource on influence and persuasion.
- Over 5 million copies sold worldwide.
- Includes new research and insights for readers.
- Written by expert Robert Cialdini, PhD.
- Learn ethical applications in everyday settings.
- Understand and defend against unethical influence attempts.
- Comprehensive guide to Cialdini’s Universal Principles.