Contagious: Why Ideas Spread (Paperback)
- Explores why products and ideas become popular.
- Reveals secrets behind word-of-mouth and social transmission.
- Identifies six principles that drive contagiousness.
- Offers actionable techniques for spreading information.
- Analyzes real-life examples of viral success stories.
- Applicable for businesses, politicians, and health officials.
- Insights from a leading marketing professor, Jonah Berger.