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Tipping Point: Small Changes, Big Impact

  • Explores viral trends in business and marketing.
  • Unveils the science behind social behaviors.
  • Named one of the best books of the decade.
  • Written by bestselling author Malcolm Gladwell.
  • Illuminates the tipping point phenomenon effectively.
  • Transforms how we view ideas and products.
  • A compelling read for thoughtful individuals.

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